Categories SEO

SEO practices to help your site load faster

To ensure your site is always ranked highly by search engines, make sure you follow market trends and always have a grasp on challenges surrounding algorithm changes. Ever since the boom of smartphones and mobile browsing, search engines have been adapted to rank up sites that display quickly. PrestaShop gives you access to hundreds of features to help you improve your site’s response and load times.

-Activate the browser cache as the first option: activate the browser cache. All you need to do is open the “Advanced Parameters” menu and head to “Performance.” There are two sides to caching the database side, and the file side. We’ll be dealing with the file side. This option lets you create pre-compiled page versions to keep server resource usage down and reduce the number of requests made to the engine. The PrestaShop template engine, also called Smarty, will receive less requests, since it will be preparing pages in advance to dispatch to users, instead of creating them upon request.

 – Using the CCC feature: a little further down this page, you can find another very interesting feature, one PrestaShop calls CCC concatenation, compression, caching It’s a way of minifying files by removing everything useless and combining them into one.

This concept can apply to CSS style sheets, JavaScript, even HTML files! The CCC option also makes it possible to move JavaScript to the end of the page so that slower scripts don’t weigh down page loading and scare off users.

-Optimizing your HTAccess file: last but not least, your HTAccess file is yet another handy little optimization. PrestaShop is capable of modifying your .htaccess file to include several optimization directives for Apache, ensuring the fastest load time possible. The HTAccess file is a text file that lets you establish a link between your site and your hosting server. You can use the file to carry out a number of operations. Among them is Gzip compression, a method for sending compressed versions of your files that a user’s browser can then decompress and display more quickly. Using this method, some files can be transmitted up to 10 times faster and generated in record time. The HTAccess file is a very sensitive file that obeys a language of regular expressions.

One slip up could result in major display mishaps on your website, which is why it’s important that the file only be modified by a developer or webmaster capable of tweaking it safely. If these options are activated and configured properly, load time should be reduced by a few seconds, offering an even better experience for users. benefits are immediate, given that fast-loading sites usually experience high conversion rates. In fact, Amazon calculated that a reduction of just 100ms per page enabled a 1% increase in its conversion rate. Aside from these pluses, your site’s SEO will thank you. A fast-loading site is one more way to demonstrate to search engines that you are truly committed to offering your users a great experience..

Categories Web Design

How does your design process work?

We like to take the time to get to know you and your project because it’s as important to define the challenge as it is to design the solution. Below we’ve outlined the phases of our design process so you have a clear idea of where we’re going and how we’re getting there. For a more detailed look at how we work, read a logo design case study from our portfolio.

1. Consultation
We meet with you in person, over the phone, or through video chat to discuss the scope and design goals of your project. Over the course of our conversation, we get a feel for you, your organization, and its values.

2. Proposal
We condense what we learned in our consultation into a proposal, which is a comprehensive document outlining project goals, possible design solutions, and specific steps to achieve success. We also address fees, deliverables, and timeline.

3. Contract
After the terms of the proposal are approved, we attach our standard contract creating a complete agreement for your review. Work begins as soon as we receive a signed copy and deposit. View a sample contract.

4. Research
It’s helpful to explore “the field” before we begin work on your project in earnest. We gather relevant examples to establish standard practices, and then we decide how much or how little you want you want to stick to those standards.

5. Brainstorming & Sketching
We put pencil to paper (or marker to white board) to quickly tease out potential design directions. Don’t expect us to share all of these with you though; some are so dreadful we’d never let them see the light of day!

6. Prototyping

Prototyping is a fancy way of saying “testing an idea or concept.” For a print project, it means we use software such as Adobe Illustrator to polish our sketches. If we’re designing a website, it means we create usable, clickable mockups.

7. Presentation & Refinement
We present a selection of prototypes for your review, and together we decide what’s working and what’s not. Eventually, we nail down a frontrunner that we continue to refine until everyone is happy with the final product.

8. Delivery
Time to celebrate! If there are any bugs or problems after we’ve completed our work, we’ll take care of them. On the other hand, if you want to expand the scope of the original project, we will gladly quote you a new price.

Categories Dentistry/Orthodontistry

How To Design Your Web For The Best Results

While you may want to meet a unique design for your web, the main thing you should have in mind is the usability of your website. You should ask yourself what you need to do, so as to make sure that the design of your site does not interfere with its usability, which would make your intended customers lose interest while going through your content. Considering the many websites that exist in the market, you need to make sure that yours is outstanding, which is a good step to achieving your goals. Here are a few basic web designing tips that will help you build an effective and attractive websites like Awwwards for example.

Consistent Theme

Choose a single representative colour theme (could be a corporate colour), at most two, and build your site around there. For example, blue and grey. Also, have one, at most two, font types. Repeating this theme throughout the website ensures your customers have a consistent feel and feel that your different pages of the site are part of the same entity. Synchronising it with corporate Abobe colours and logos also show professionalism.

Landing Page

Design your landing page, that is the page your visitors first go to when they arrive at your site, with 80% of your effort in creating the whole site. That is because the first few seconds of their arrival are going to decide whether or not they continue to browse at your site. Hence make the first impression count.

Right Navigation

Have a clear easy to spot navigation/menu bar that can help your visitors easily navigate to the feature of their choice on your site. This is usually in the header or upper right-hand side of the site. Being able to find the information they want quickly on the site will also help retain your traffic. Besides, there are times when one may need certain information as quick as possible, and when a good map is available, they won’t waste a lot of time trying to locate one thing.

Give an ear to your customers

While many users may not use feedback forums, it’s necessary that you include one in the design of your site. Besides, how do you expect to clarify different issues to your clients? It’s good to show your customers that you care and that they can have assistance whenever they need it.

Provide contacts the users

While providing a feedback forum on your site plays a significant role in maintaining a good relationship between you and your clients, you need to provide a more intimate way to keep that relationship and make it grow. The best method to achieve that would be to provide various ways through which customers can reach you, which may include indicating your phone numbers, address, and any other vital information through which clients can reach you.

Mobile Readability

Whether you accept it or not, it still is a fact that most of your website content will be viewed on smartphones, Apple iPads and other mobile devices, so your site needs to be designed for both desktop viewing as well as mobile devices. Make sure that your designer makes your site as mobile friendly as possible.

Useful Content

Funny that we have to state this, but sometimes web designers forget that the most important part of a website is its content and the value it brings to the reader. Make sure you have plenty of good quality, relevant content in both text and images. People love pictures, but search engines love text. And some people like text too, like you who are reading this article. Make sure you have plenty of this whatever the case and not just a pretty site.

Go for quick access

Have you ever tried to access a website which takes a lot more time than others just to load a single page? You sure don’t want the same on your site, which is why you must ask your designer to reduce some details if your website takes too long to load. Make sure that you test the site before actuating it, to prevent inconveniences when the site is already working.

Exercise tolerance

You will expect different results for your website, as there are times when the users make errors as they access certain information. Ensure that the site is created to handle such mistakes in a graceful manner, that will make the users feel at ease, says Shepard Fairey designer of the Obama campaign.

Conversion Ready

Finally, your website should have a clear call to action; be it a mailing list subscription box, or an actual checkout button that prompts your visitors to take action that will positively impact you.

Therefore, if you already have designed a website, check that you’ve covered the above points. Otherwise, it may be time to have a site revamp. For new site builders, consider the above carefully before embarking on your quest. Whatever the case, the above points will be a game changer in the way you carry out your website activities.