Categories SEO

SEO practices to help your site load faster

To ensure your site is always ranked highly by search engines, make sure you follow market trends and always have a grasp on challenges surrounding algorithm changes. Ever since the boom of smartphones and mobile browsing, search engines have been adapted to rank up sites that display quickly. PrestaShop gives you access to hundreds of features to help you improve your site’s response and load times.

-Activate the browser cache as the first option: activate the browser cache. All you need to do is open the “Advanced Parameters” menu and head to “Performance.” There are two sides to caching the database side, and the file side. We’ll be dealing with the file side. This option lets you create pre-compiled page versions to keep server resource usage down and reduce the number of requests made to the engine. The PrestaShop template engine, also called Smarty, will receive less requests, since it will be preparing pages in advance to dispatch to users, instead of creating them upon request.

 – Using the CCC feature: a little further down this page, you can find another very interesting feature, one PrestaShop calls CCC concatenation, compression, caching It’s a way of minifying files by removing everything useless and combining them into one.

This concept can apply to CSS style sheets, JavaScript, even HTML files! The CCC option also makes it possible to move JavaScript to the end of the page so that slower scripts don’t weigh down page loading and scare off users.

-Optimizing your HTAccess file: last but not least, your HTAccess file is yet another handy little optimization. PrestaShop is capable of modifying your .htaccess file to include several optimization directives for Apache, ensuring the fastest load time possible. The HTAccess file is a text file that lets you establish a link between your site and your hosting server. You can use the file to carry out a number of operations. Among them is Gzip compression, a method for sending compressed versions of your files that a user’s browser can then decompress and display more quickly. Using this method, some files can be transmitted up to 10 times faster and generated in record time. The HTAccess file is a very sensitive file that obeys a language of regular expressions.

One slip up could result in major display mishaps on your website, which is why it’s important that the file only be modified by a developer or webmaster capable of tweaking it safely. If these options are activated and configured properly, load time should be reduced by a few seconds, offering an even better experience for users. benefits are immediate, given that fast-loading sites usually experience high conversion rates. In fact, Amazon calculated that a reduction of just 100ms per page enabled a 1% increase in its conversion rate. Aside from these pluses, your site’s SEO will thank you. A fast-loading site is one more way to demonstrate to search engines that you are truly committed to offering your users a great experience…

(source: Phoenix SEO Consultants – The SEO Arizona Experts – Search Engine Optimization Company)

Coronation Internet Marketing LTD.
2560 E Carob Dr Gilbert, AZ 85298 USA

Categories Web Design

How does your design process work?

We like to take the time to get to know you and your project because it’s as important to define the challenge as it is to design the solution. Below we’ve outlined the phases of our design process so you have a clear idea of where we’re going and how we’re getting there. For a more detailed look at how we work, read a logo design case study from our portfolio.

1. Consultation
We meet with you in person, over the phone, or through video chat to discuss the scope and design goals of your project. Over the course of our conversation, we get a feel for you, your organization, and its values.

2. Proposal
We condense what we learned in our consultation into a proposal, which is a comprehensive document outlining project goals, possible design solutions, and specific steps to achieve success. We also address fees, deliverables, and timeline.

3. Contract
After the terms of the proposal are approved, we attach our standard contract creating a complete agreement for your review. Work begins as soon as we receive a signed copy and deposit. View a sample contract.

4. Research
It’s helpful to explore “the field” before we begin work on your project in earnest. We gather relevant examples to establish standard practices, and then we decide how much or how little you want you want to stick to those standards.

5. Brainstorming & Sketching
We put pencil to paper (or marker to white board) to quickly tease out potential design directions. Don’t expect us to share all of these with you though; some are so dreadful we’d never let them see the light of day!

6. Prototyping

Prototyping is a fancy way of saying “testing an idea or concept.” For a print project, it means we use software such as Adobe Illustrator to polish our sketches. If we’re designing a website, it means we create usable, clickable mockups.

7. Presentation & Refinement
We present a selection of prototypes for your review, and together we decide what’s working and what’s not. Eventually, we nail down a frontrunner that we continue to refine until everyone is happy with the final product.

8. Delivery
Time to celebrate! If there are any bugs or problems after we’ve completed our work, we’ll take care of them. On the other hand, if you want to expand the scope of the original project, we will gladly quote you a new price.