Categories Web Design

How does your design process work?

We like to take the time to get to know you and your project because it’s as important to define the challenge as it is to design the solution. Below we’ve outlined the phases of our design process so you have a clear idea of where we’re going and how we’re getting there. For a more detailed look at how we work, read a logo design case study from our portfolio.

1. Consultation
We meet with you in person, over the phone, or through video chat to discuss the scope and design goals of your project. Over the course of our conversation, we get a feel for you, your organization, and its values.

2. Proposal
We condense what we learned in our consultation into a proposal, which is a comprehensive document outlining project goals, possible design solutions, and specific steps to achieve success. We also address fees, deliverables, and timeline.

3. Contract
After the terms of the proposal are approved, we attach our standard contract creating a complete agreement for your review. Work begins as soon as we receive a signed copy and deposit. View a sample contract.

4. Research
It’s helpful to explore “the field” before we begin work on your project in earnest. We gather relevant examples to establish standard practices, and then we decide how much or how little you want you want to stick to those standards.

5. Brainstorming & Sketching
We put pencil to paper (or marker to white board) to quickly tease out potential design directions. Don’t expect us to share all of these with you though; some are so dreadful we’d never let them see the light of day!

6. Prototyping

Prototyping is a fancy way of saying “testing an idea or concept.” For a print project, it means we use software such as Adobe Illustrator to polish our sketches. If we’re designing a website, it means we create usable, clickable mockups.

7. Presentation & Refinement
We present a selection of prototypes for your review, and together we decide what’s working and what’s not. Eventually, we nail down a frontrunner that we continue to refine until everyone is happy with the final product.

8. Delivery
Time to celebrate! If there are any bugs or problems after we’ve completed our work, we’ll take care of them. On the other hand, if you want to expand the scope of the original project, we will gladly quote you a new price.