Right now there is a potential customer out there looking for your product. They need to find you and choose your company over the competition.
Search engine ranking is important for B2B companies and is about getting the attention of the customers to moment that they perform the internet search. How do you use SEO and stand out from the competition? The following seven steps will help you find success with search engine marketing.
Step One- Use an Effective Strategy
Many companies will start off with search engine marketing without a plan. To get off to a right start, you need to define your target audience and think about the needs that they how and how your company can fulfill your needs. You also need to think about the position your company holds in the marketplace. You need to look at the goals and benchmarks for your marketing. This will help you develop a strong campaign and help you find a path to success.
Step 2- Define the Best Keywords
One of the most important steps in B2B search engine marketing you need to select the proper keywords or key phrases. If this is not done properly, you SEO will not work. When looking for the best keywords to use you should find those that are related to your business and words that your target audience is going to search for. To do this think about the needs of your customers and the terms they are thinking about when searching for your product. You need to think about their needs. You can also ask customer service personnel what phrases they commonly see and they think is important. You can even ask your customers what words are important. Once you have an idea of the keyword use search tools by Google Adwords, SEMrush, Hubspot and other sites. This will help you find terms that are frequency searched by your target market.
Step 3- Website Content Optimization
Now that you have found out that the keyword is important it is time to get them to work for you. You need to make sure that the website is optimized for these keywords and phrases. You should look at the website copy which is the information that a person can find on your website. Make sure this is effective and high quality.
The keywords should be used in this as well. Then take a look at the structure of the website and the code under the hood. This is what the search engines will be looking at. Use the phrases and keywords in related title tags, headings, file names, mate tags, and alt tags. Meta tags have been used over the years, and the description is very important. This will show up on search engines below the link to your site. This is a great way to get new customers and have them visit your website.
Step 4- Get Indexed by Top Search Engines
To be found online, your website needs to be indexed by two to search engines. The top search engines are Google and Bing. These sites offer free help for you to maintain as well as monitor your site and its presence. Google has many SEO resources found in their Help Center. Bing does as well. This is designed to help you understand how SEO works and how to optimize your performance.
Step 5- Find Quality Links For Your Website
Linking building will allow you to place links to your website on related sites that your target visitors are using. The more high-quality inbound links you have, the more popular your page will become on Google and other engines. These links can have a huge impact on your rank. To begin you need to find sites that are trusted. Good content will allow you to have good links. Be sure your webpage has high-quality content and information that is relevant to the customers. You can also include a high-quality blog on your site. Be sure to list your page on directories and related portals. Look at the items that are available within your industry as well as trusted sites including the Better Business Bureau and Business.com. You should develop a press release and online articles. Building links with other sites will increase your online popularity and ranking on Google.
Step 6- Manage a ROI Driven Paid Search Campaign
Pay per click is one of the most advertised way and ROI marketing opportunities. It is different than traditional methods of advertising. You are not paying to have your site listed in the search results. You pay every time someone clicks on the link to your site.
This is a way of paying for performance. To successfully operate an ROI driven paid search plan you need to bid on keywords that are most relevant to your business. Do not pick terms that are popular. Make sure the terms you pick are interesting to the viewer. Relate your business strategy to business results as well. Think of this as cost per sale. In most cases, a lower position will lead to higher ROI. When running this campaign use a call to action at the end of the ad to get traffic to the website. An interesting offer will also have people heading to your website and will lead to higher results.
Step 7- Keep a Measurement of Success
With all of this marketing, you need a way to measure success from where you were to where you are. Since the B2B search engines will focus on attracting targeted traffic, you need to use web analytics to see how much your traffic has increased, how much time the average visitor is spending on your site and new traffic rates versus returning traffic. You need to monitor your rank to see if your techniques are really making a difference.
Check your position on both Google and Bing to see how your keywords are performing. You want to make progress to be in the top ten in the search results. You can do this manually of use Pro Rank Tracker for reporting. To check the success of pay per click you need to use the web tracker to check on the success of your ads.