Categories Property ManagementSEO

Nail Property Management With These Five SEO Tips

If you are a property management company, you are constantly looking for ways to attract new customers. An online tool that can help you increase your customer base that does not see your advertisement is Search Engine Optimisation (SEO).

Property management firms always work hard to attract new leads and convert them effectively into sales. While you need to build trust with your customers, you also need to make sales at the same time to sustain your business. And with the right SEO strategy, you can achieve all this.

What is Search Engine Optimisation (SEO)?

SEO comprises a set of principles that can help rank your site pages higher than its competitors in search engines such as Google, Yahoo, and Bing. In case of property management, SEO comes in handy as customers are constantly looking to buy, rent and sell online. Today, the Internet is becoming the first choice of potential buyers and so being there should be your number one priority as a property management company.

Here is a list of key SEO strategies that can drive the right audience to your property management site.

1. Keep your website’s design simple

This should be your key approach. Overdoing your website’s design will not bring in your customers. Rather keep it simple, so customers find your content and services easily and quickly. One of the most important SEO strategies is to keep your website simple, so search engines and users can read it and get information quickly. It also helps in search engines to crawl and index your site quickly.

2. Optimise all pages on your website

Every page on your website is important as it can bring in new customers. Stop focusing on just the home page and optimize the content on each page of your website. Search engines crawl each page of your site, so imagine the potential of attracting more customers and making more sales by optimizing each page on your site for search engines!

In case of URLs, keep their construction simple, match them with the page name and use dashes to separate words in the URL for easy reading and comprehension. When URLs match the page name, it helps search engines in understanding the objective of that page and making it rank higher against the competition.

You may have heard of page titles and heading tags, etc. when it comes to SEO. Page titles are the page names that display in search engines when someone sees your page ranking for a keyword they searched for. Search engines look for title tags in your website to identify the page names for your site pages. Use page titles with effective keywords and your brand name to make them stand out the most.

Heading tags are different from page tags and help a user understand the topic of your site’s page to see what content or service is explained on that page.

3. Research your keywords

This can become very important as your competitors are also trying to rank better in search engines. Research well what your users are searching for when looking for your type of services and add those keywords when writing the content for your website while keeping the language as natural as possible. Some tools that you can use to research for the right keywords for your business are Keyword Tool and Ubersuggest. But be sane to use the right amount, so your website does not look spam.

4. Know your local land

For property management, your keyword search must include the exact location for maximum effectiveness. Imagine you’re in San Francisco, you don’t want property owners from LA looking at your site. So, know your local land well, look for the exact keywords and use them on your site to attract your local property owners on your property management website.

When adding location-specific keywords on your website, you can look for the name of your town or city, your business name, phone number, address, etc. What can also help is creating a Google+ account that shows your business up as a key search result in local searches.

5. Integrate your site with social media

You can also integrate your website with key social media channels such as Facebook, LinkedIn, and YouTube to promote your pages, products, services, etc. on these channels and attract the right audience to make potential sales.

An effective SEO strategy also includes a good social media integration plan on how effectively you can use the power of social media for your property management. Posting a property picture on Instagram, sharing quick news on Twitter, posting a small property report on Facebook, etc. can all work wonders in reaching more people.

When you regularly post things on social media, customers get a message that you’re serious about your property management and that you are active to respond to their queries or concerns quickly. And this makes them interested in your business.


By combining these five SEO tips, you can make your property management website the preferred choice for property owners in your area and see your business grow by leaps and bounds.

Big thanks to the guys at Red Hawk Property Management in Phoenix for making this post possible on our blog. Give them a call out today:

Red Hawk Property Management
2451 E Baseline Rd. Ste 410
Gilbert, AZ 85234

Categories SEO

SEO practices to help your site load faster

To ensure your site is always ranked highly by search engines, make sure you follow market trends and always have a grasp on challenges surrounding algorithm changes. Ever since the boom of smartphones and mobile browsing, search engines have been adapted to rank up sites that display quickly. PrestaShop gives you access to hundreds of features to help you improve your site’s response and load times.

-Activate the browser cache as the first option: activate the browser cache. All you need to do is open the “Advanced Parameters” menu and head to “Performance.” There are two sides to caching the database side, and the file side. We’ll be dealing with the file side. This option lets you create pre-compiled page versions to keep server resource usage down and reduce the number of requests made to the engine. The PrestaShop template engine, also called Smarty, will receive less requests, since it will be preparing pages in advance to dispatch to users, instead of creating them upon request.

 – Using the CCC feature: a little further down this page, you can find another very interesting feature, one PrestaShop calls CCC concatenation, compression, caching It’s a way of minifying files by removing everything useless and combining them into one.

This concept can apply to CSS style sheets, JavaScript, even HTML files! The CCC option also makes it possible to move JavaScript to the end of the page so that slower scripts don’t weigh down page loading and scare off users.

-Optimizing your HTAccess file: last but not least, your HTAccess file is yet another handy little optimization. PrestaShop is capable of modifying your .htaccess file to include several optimization directives for Apache, ensuring the fastest load time possible. The HTAccess file is a text file that lets you establish a link between your site and your hosting server. You can use the file to carry out a number of operations. Among them is Gzip compression, a method for sending compressed versions of your files that a user’s browser can then decompress and display more quickly. Using this method, some files can be transmitted up to 10 times faster and generated in record time. The HTAccess file is a very sensitive file that obeys a language of regular expressions.

One slip up could result in major display mishaps on your website, which is why it’s important that the file only be modified by a developer or webmaster capable of tweaking it safely. If these options are activated and configured properly, load time should be reduced by a few seconds, offering an even better experience for users. benefits are immediate, given that fast-loading sites usually experience high conversion rates. In fact, Amazon calculated that a reduction of just 100ms per page enabled a 1% increase in its conversion rate. Aside from these pluses, your site’s SEO will thank you. A fast-loading site is one more way to demonstrate to search engines that you are truly committed to offering your users a great experience…

(source: Phoenix SEO Consultants – The SEO Arizona Experts – Search Engine Optimization Company)

Coronation Internet Marketing LTD.
2560 E Carob Dr Gilbert, AZ 85298 USA