While you may want to meet a unique design for your web, the main thing you should have in mind is the usability of your website. You should ask yourself what you need to do, so as to make sure that the design of your site does not interfere with its usability, which would make your intended customers lose interest while going through your content. Considering the many websites that exist in the market, you need to make sure that yours is outstanding, which is a good step to achieving your goals. Here are a few basic web designing tips that will help you build an effective and attractive websites like Awwwards for example.
Choose a single representative colour theme (could be a corporate colour), at most two, and build your site around there. For example, blue and grey. Also, have one, at most two, font types. Repeating this theme throughout the website ensures your customers have a consistent feel and feel that your different pages of the site are part of the same entity. Synchronising it with corporate Abobe colours and logos also show professionalism.
Design your landing page, that is the page your visitors first go to when they arrive at your site, with 80% of your effort in creating the whole site. That is because the first few seconds of their arrival are going to decide whether or not they continue to browse at your site. Hence make the first impression count.
Have a clear easy to spot navigation/menu bar that can help your visitors easily navigate to the feature of their choice on your site. This is usually in the header or upper right-hand side of the site. Being able to find the information they want quickly on the site will also help retain your traffic. Besides, there are times when one may need certain information as quick as possible, and when a good map is available, they won’t waste a lot of time trying to locate one thing.
Give an ear to your customers
While many users may not use feedback forums, it’s necessary that you include one in the design of your site. Besides, how do you expect to clarify different issues to your clients? It’s good to show your customers that you care and that they can have assistance whenever they need it.
Provide contacts the users
While providing a feedback forum on your site plays a significant role in maintaining a good relationship between you and your clients, you need to provide a more intimate way to keep that relationship and make it grow. The best method to achieve that would be to provide various ways through which customers can reach you, which may include indicating your phone numbers, address, and any other vital information through which clients can reach you.
Whether you accept it or not, it still is a fact that most of your website content will be viewed on smartphones, Apple iPads and other mobile devices, so your site needs to be designed for both desktop viewing as well as mobile devices. Make sure that your designer makes your site as mobile friendly as possible.
Funny that we have to state this, but sometimes web designers forget that the most important part of a website is its content and the value it brings to the reader. Make sure you have plenty of good quality, relevant content in both text and images. People love pictures, but search engines love text. And some people like text too, like you who are reading this article. Make sure you have plenty of this whatever the case and not just a pretty site.
Go for quick access
Have you ever tried to access a website which takes a lot more time than others just to load a single page? You sure don’t want the same on your site, which is why you must ask your designer to reduce some details if your website takes too long to load. Make sure that you test the site before actuating it, to prevent inconveniences when the site is already working.
You will expect different results for your website, as there are times when the users make errors as they access certain information. Ensure that the site is created to handle such mistakes in a graceful manner, that will make the users feel at ease, says Shepard Fairey designer of the Obama campaign.
Finally, your website should have a clear call to action; be it a mailing list subscription box, or an actual checkout button that prompts your visitors to take action that will positively impact you.
Therefore, if you already have designed a website, check that you’ve covered the above points. Otherwise, it may be time to have a site revamp. For new site builders, consider the above carefully before embarking on your quest. Whatever the case, the above points will be a game changer in the way you carry out your website activities.