If you are a property management company, you are constantly looking for ways to attract new customers. An online tool that can help you increase your customer base that does not see your advertisement is Search Engine Optimisation (SEO).
Property management firms always work hard to attract new leads and convert them effectively into sales. While you need to build trust with your customers, you also need to make sales at the same time to sustain your business. And with the right SEO strategy, you can achieve all this.
What is Search Engine Optimisation (SEO)?
SEO comprises a set of principles that can help rank your site pages higher than its competitors in search engines such as Google, Yahoo, and Bing. In case of property management, SEO comes in handy as customers are constantly looking to buy, rent and sell online. Today, the Internet is becoming the first choice of potential buyers and so being there should be your number one priority as a property management company.
Here is a list of key SEO strategies that can drive the right audience to your property management site.
1. Keep your website’s design simple
This should be your key approach. Overdoing your website’s design will not bring in your customers. Rather keep it simple, so customers find your content and services easily and quickly. One of the most important SEO strategies is to keep your website simple, so search engines and users can read it and get information quickly. It also helps in search engines to crawl and index your site quickly.
2. Optimise all pages on your website
Every page on your website is important as it can bring in new customers. Stop focusing on just the home page and optimize the content on each page of your website. Search engines crawl each page of your site, so imagine the potential of attracting more customers and making more sales by optimizing each page on your site for search engines!
In case of URLs, keep their construction simple, match them with the page name and use dashes to separate words in the URL for easy reading and comprehension. When URLs match the page name, it helps search engines in understanding the objective of that page and making it rank higher against the competition.
You may have heard of page titles and heading tags, etc. when it comes to SEO. Page titles are the page names that display in search engines when someone sees your page ranking for a keyword they searched for. Search engines look for title tags in your website to identify the page names for your site pages. Use page titles with effective keywords and your brand name to make them stand out the most.
Heading tags are different from page tags and help a user understand the topic of your site’s page to see what content or service is explained on that page.
3. Research your keywords
This can become very important as your competitors are also trying to rank better in search engines. Research well what your users are searching for when looking for your type of services and add those keywords when writing the content for your website while keeping the language as natural as possible. Some tools that you can use to research for the right keywords for your business are Keyword Tool and Ubersuggest. But be sane to use the right amount, so your website does not look spam.
4. Know your local land
For property management, your keyword search must include the exact location for maximum effectiveness. Imagine you’re in San Francisco, you don’t want property owners from LA looking at your site. So, know your local land well, look for the exact keywords and use them on your site to attract your local property owners on your property management website.
When adding location-specific keywords on your website, you can look for the name of your town or city, your business name, phone number, address, etc. What can also help is creating a Google+ account that shows your business up as a key search result in local searches.
5. Integrate your site with social media
You can also integrate your website with key social media channels such as Facebook, LinkedIn, and YouTube to promote your pages, products, services, etc. on these channels and attract the right audience to make potential sales.
An effective SEO strategy also includes a good social media integration plan on how effectively you can use the power of social media for your property management. Posting a property picture on Instagram, sharing quick news on Twitter, posting a small property report on Facebook, etc. can all work wonders in reaching more people.
When you regularly post things on social media, customers get a message that you’re serious about your property management and that you are active to respond to their queries or concerns quickly. And this makes them interested in your business.
By combining these five SEO tips, you can make your property management website the preferred choice for property owners in your area and see your business grow by leaps and bounds.
Big thanks to the guys at Red Hawk Property Management in Phoenix for making this post possible on our blog. Give them a call out today:
Red Hawk Property Management
2451 E Baseline Rd. Ste 410
Gilbert, AZ 85234