Categories SEO

SEO practices to help your site load faster

To ensure your site is always ranked highly by search engines, make sure you follow market trends and always have a grasp on challenges surrounding algorithm changes. Ever since the boom of smartphones and mobile browsing, search engines have been adapted to rank up sites that display quickly. PrestaShop gives you access to hundreds of features to help you improve your site’s response and load times.

-Activate the browser cache as the first option: activate the browser cache. All you need to do is open the “Advanced Parameters” menu and head to “Performance.” There are two sides to caching the database side, and the file side. We’ll be dealing with the file side. This option lets you create pre-compiled page versions to keep server resource usage down and reduce the number of requests made to the engine. The PrestaShop template engine, also called Smarty, will receive less requests, since it will be preparing pages in advance to dispatch to users, instead of creating them upon request.

 – Using the CCC feature: a little further down this page, you can find another very interesting feature, one PrestaShop calls CCC concatenation, compression, caching It’s a way of minifying files by removing everything useless and combining them into one.

This concept can apply to CSS style sheets, JavaScript, even HTML files! The CCC option also makes it possible to move JavaScript to the end of the page so that slower scripts don’t weigh down page loading and scare off users.

-Optimizing your HTAccess file: last but not least, your HTAccess file is yet another handy little optimization. PrestaShop is capable of modifying your .htaccess file to include several optimization directives for Apache, ensuring the fastest load time possible. The HTAccess file is a text file that lets you establish a link between your site and your hosting server. You can use the file to carry out a number of operations. Among them is Gzip compression, a method for sending compressed versions of your files that a user’s browser can then decompress and display more quickly. Using this method, some files can be transmitted up to 10 times faster and generated in record time. The HTAccess file is a very sensitive file that obeys a language of regular expressions.

One slip up could result in major display mishaps on your website, which is why it’s important that the file only be modified by a developer or webmaster capable of tweaking it safely. If these options are activated and configured properly, load time should be reduced by a few seconds, offering an even better experience for users. benefits are immediate, given that fast-loading sites usually experience high conversion rates. In fact, Amazon calculated that a reduction of just 100ms per page enabled a 1% increase in its conversion rate. Aside from these pluses, your site’s SEO will thank you. A fast-loading site is one more way to demonstrate to search engines that you are truly committed to offering your users a great experience…

(source: Phoenix SEO Consultants – The SEO Arizona Experts – Search Engine Optimization Company)

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